A Bio/CV for this website
(Or, why should you care what I think?)
Writing
I've written for a number of publications over the years, starting off with a couple of freelance gigs with Washington Technology and an alterative newspaper, the LA View back in the mid-90s.
As a result, I've see a LOT of press releases from different companies and the way PR works from a media perspective.
Currently, I'm the News & Online Editor for VON Magazine. I also contribute to Mobile Radio Technology and The Inquirer (UK, not National) on a regular basis and occasionally do short bits for strategypage.com.
I had a good stint at Boardwatch magazine from 1997 through 2001, and also wrote for the (now defunct) Satellite Broadband and HostingTech print publications. Somewhere in there, I also did a couple of chapters for Peggy Miles and the Internet World Guide to Webcasting, published by John Wiley & Sons
Marketing/PR
I've also been on the "other side of the fence," working with external PR firms, the media, as well as operating PR efforts within high-tech companies. I can tell you how PR should fit into a "bigger picture" of marketing/marketing communications -- and how companies manage to screw it up.
Back in the day (circa 1993 onward) I did on-the-fly marketing and PR work for DIGEX when it was a punky little company above a Chinese Restaurant in Greenbelt, Maryland. As the company grew, I got moved around to a short-lived stint as a product manager and then did my own PR promotion for a "Skunk Works" type of project called ISP-TV. (Skunk - No money, Works - Three people working with streaming media( in 199).
Later in 1997, I became the second employee at SkyCache (to evolve into Cidera), initially doing all the marketing work and then transitioning into Marketing Communications work and out of the company before dot.com became dot.bomb and blew everything up. Print advertising, direct mail, trade shows, hospitality events, I've done them all. I'm proud to say that SkyCache/Cidera threw the best evening receptions of the ISPCON circuit during the late '90s.