E-mail PR Tip #3: Two things that should be in EVERY e-mail press release

There are two items that should be in EVERY e-mail press release that oftentimes don't happen either due to neglect or a hired PR agency wants to totally control and own the media contact that comes through them to you so they can claim their little credit on their monthly status report.

But let's face it: Why are you hiring a PR firm? To promote YOUR company. Say it with me loud and proud...

"I AM HIRING A PR FIRM TO PROMOTE MY COMPANY."

Why are you sending out e-mail press releases? To PROMOTE your company.

Do I need to flog the dead horse some more? It's all about promoting YOUR company.

Having said that, the two things that should be in every e-mail press release are 1) reply E-mail addresses from YOUR company and 2) The website address