May you live in interesting times....
Formal Launch Coming soon... revived October 2005
E-mail PR Tip #1 : Simple is good. Complex is bad, very bad.
E-mail PR Tip #2: Urgent, Return Receipt Request = Annoying.
E-mail PR Tip #3: Two things that should be in EVERY e-mail press release.
Media PR Tip #1: Writers are not Assimilated
Media PR Tip #2: NDA, Embargo - There's a difference
Media PR Tip #3: Not all things are newsworthy.
General PR Tip #1: Do you have a plan?
General PR Tip #2: Do you have a calendar?
General PR Tip #3: A few people should speak, most shouldn't.
General PR Tip #4: Live and die by your website contents (or lack thereof).
General PR Tip #5: Not everyone reads the "wires."
General PR Tip #6: Pictures are good. Just ask before sending.
General PR Tip #7: Relationships, Relationships, Relationships.
Meeting PR Tip #1: You should meet with reporters.
Meeting PR Tip #2: Be brief, be to the point, be seated
Meeting PR Tip #3: Assume ignorance; you can always slim down.
Disagreeing PR Tip #1: Everyone makes mistakes.
Disagreeing PR Tip #2: Let the coolest head seek redress.
Disagreeing PR Tip #3: Redress should be reasonable.
Disagreeing PR Tip #4: Acts of stupidity vs. Grand Conspiracies.
Disagreeing PR Tip #5: Dropping names and dropping bombs - Bad ideas.
Disagreeing PR Tip #6: Did we mention relationships before?
Trade Show PR Tip #1: PR needs a designated hitter.
Trade Show PR Tip #2: Take advantage of what you're given.
Trade Show PR Tip #3: Start early.
PR Firms Opinion #1: In-house or outhouse, er outsource?
PR Firms Opinion #2: Small is good. Large is Bad.
PR Firms Opinion #3: Adult supervision typically required.
Bio - Background on Doug Mohney as it relates to Marketing & PR work.